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Social Media Video

Google, YouTube and Search 

Using video online today is so popular because it offers a compelling experience to the viewer, presenting their message visually.  Even more important is the fact the video is given extra weight in the algorithms search engines and several social networks use to select the content that we all see.

YouTube, owned by Google, allows for video to become “searchable” by all the search engines.  When a video is added to your website, and properly optimized professionally, it can be indexed by search engines.

Facebook: Video is the “Special Sauce”

When it comes to sharing on Facebook, video plays a major role.  Facebook’s algorithms dictates what content appears in you and your fans’ newsfeeds. The more “likes” and “comments”, determine if it becomes “Top News”.  Video however, adds a secret ingredient that boosts your content to the top and allows for more people to see your the video itself as well as your Fan Page.  Video embedded directly onto Facebook, (versus being embedded in other players) is worth extra points, because, when shared by fans, a “Like” button for your Page appears in the Facebook player in your Fan’s newsfeeds, allowing you to gain more fans for your Facebook Page.

Step by Step Instructions

If you need help uploading a video to YouTube or Facebook, or would like to learn how to embed a video to a web page from your YouTube channel, we've created step by step instructions that show you exactly what to do.